2019 Kinoshita Poster poster final horizontal

Winy Maas discusses the recent works of his architectural firm, MVRDV, and the research project “(W)ego” at The Why Factory, a think tank he founded in collaboration with Delft University of Technology, which explores possibilities for city development by visualising scenarios and producing models of the future city.

Date 24.01.2019


Time 17:30


Location LT1, Yasumoto International Academic Park, CUHK



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In this lecture, Winy Maas discusses the recent works of his architectural firm, MVRDV, and the research project “(W)ego” at The Why Factory, a think tank he founded in collaboration with Delft University of Technology, which explores possibilities for city development by visualising scenarios and producing models of the future city. Among other themes, Maas examines the value of the iconic and the copy-paste generation, as well as urban planning methods and software that enable our cities to stride towards a better future.


Winy Maas
Prof. Ir. Ing. FRIBA HAIA is a founding director of Rotterdam-based MVRDV, a global architecture and urban planning firm established in 1993 along with Jacob van Rijs and Nathalie de Vries. He is also Director of The Why Factory, a research institute for the future city which he founded in 2008 at TU Delft, where he serves as Professor. Maas has been awarded the Order of the Netherlands Lion and Chevalier de la Légion d’Honneur, as recognition for his contributions to architecture.

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